The name Goose Valley comes from the U-shaped valley Lapporten, a symbol of Sweden and its magnificent nature. In Northern Sami it is called Čuonjávággi which translates into Goose Valley. It is a symbol for GVV as well, it represents a strong belief in the Nordics and the founders here, home of successful FinTechs. The U-shape represents the gap they are filling in the market, the lack of financing and the lack of sector-focused investors in the early-stages. The raw nature of the valley and its surroundings will act as a constant reminder of our conviction that impact will be a core component in everything we do, it will be our purpose and will always go hand-in-hand with the success of GVV.