Millentic launches in private Beta, founded by ex-Adyen and ecommerce veterans, funded by angel investors with backgrounds from Adyen, DeliveryHero, Ingrid, Klarna and Quinyx.

We’re delighted to announce the launch of our product in private Beta, and that Scratx is now becoming Millentic. 

Our mission

Millentic’s mission is to free commerce operations from manual work and engineering dependence — by giving operators direct, intuitive access to the full power of their data. 

The problem

Global commerce operators, including digital, e-commerce, and retail businesses, have long struggled to scale their operations. The usual obstacles are endless manual spreadsheets, hard-coded applications and integrations with large up front investment, as well as overpromising all-in-one platforms that require all or nothing commitment while failing to meet specific customer needs.

Such obstacles lead to dependency on individuals that slows down operations, high-risk costly system development, and paralysing vendor lock-in. These inefficiencies in global commerce cost over €100 billion annually. The root cause is fragmentation of commerce data, as a consequence from the multitude of sales, payment and operations systems needed to run a global commerce business.

The solution

Millentic is an agnostic, interoperable and state-of-the-art data and automation platform for global commerce operations. It’s built on the input from thousands of customer interactions. Millentic effectively replaces manual spreadsheets and hard-coded integrations – with customizable, AI-powered data operations and automation at a fraction of the usual cost and time, in a platform that helps customers avoid vendor lock-in. It’s used in accounting, finance and operations to build and run production-grade data integrations, data models and customised workflow automations, without engineering.

You may even call it: “Vibe Data Engineering for Commerce”

With Millentic, customers can overcome data-related operational challenges and scale their growth more freely, at high speed, with less effort and lower risk.

“Our mission is to unblock commerce operators with the data infrastructure that they always deserved to be able to scale faster and autonomously”, Joakim Olsson, Co-Founder and CEO.

Millentic targets CFOs, CIOs, COOs as well as Operations and Accounting teams in all types of high-volume commerce. We are grateful to have some of the most ambitious commerce operators and partners in the industry as customers. Among them are:

Our way, from the start, for the long run

The company was founded as Scratx in 2023 by Joakim Olsson (CEO, ex-Adyen) and Daniel Heinmert (CTO). Two middle-aged Swedish dudes with big ambitions — to build great products, and the kind of company we’d want to work at ourselves, starting from scratch.

We’re not chasing headlines, mega-valuations, or any startup template. We aim to solve real, painful problems in global commerce data infrastructure — problems we’ve seen firsthand across thousands of customer interactions.

We’re committed to building the only way that makes sense to us: obsessed with customer experience at every touchpoint, and alongside a team of A-humans we genuinely appreciate. Our team brings deep domain insight across commerce, payments, systems architecture, platform scalability, and go-to-market.

We’re also first-time founders, navigating a steep learning curve with plenty of bumps along the way. Luckily, we’re not in it to go boom or bust. We’re in it to build something our customers love — and we love building. We ship fast, but build to last. We avoid shortcuts, and refuse to be cornered or distracted by external pressure. Working hours aren’t a metric — they’re time well spent. Output, taste, and customer experience matter more than anything — more than ever.

“To sum it up: we’re crafting products worth using, a company worth building, and a journey worth sticking with — for the long run.” Joakim Olsson, Co-Founder and CEO.

We’re enjoying every minute of it. And of course, we’re building with AI, for humans.

From left: Joakim Olsson (co-founder & CEO), Morgan Cromell (product engineer), Måns Odstam (product engineer, Daniel Heinmert (co-founder & CTO)

Backed by Industry Expert Angel Investors

We recently closed our first funding round from angel investors through WISE-options (the Swedish version of SAFE notes), with backing from industry experts. These include commerce CFOs, GTM and engineering leaders, serial founders, and investment professionals with backgrounds from commerce, fintech and SaaS companies such as Adyen, Axel Arigato, DeliveryHero, Ingrid, Klarna, and Quinyx.